Articles and Interviews
Tap into “environmentally conscious” tourists: Pacific report
Originally published in Islands Business.
Tuesday 16 November 2021 | Written by Dionisia Tabureguci
A recently released report is recommending that Pacific destinations tap into environmentally conscious tourists when rebuilding their tourism sectors.
This was part of recommendations in a recently released report by the Pacific Private Sector Development Initiative (PSDI) on the impact of COVID-19 on tourism in the Asian Development Bank’s Pacific Developing Member Countries (Pacific DMCs).
“Environmental responsibility by a destination DMC attracts environmentally responsible tourists,” PSDI said in its report titled “EVALUATING THE CHALLENGES FOR PACIFIC TOURISM AFTER COVID-19”.
PSDI is a technical program undertaken in partnership with the Asian Development Bank and the governments of Australia and New Zealand.
“Many tourists have developed a new, growing awareness of environmental issues and view environmental responsibility in a destination as an attraction. For example, a 2017 survey found that 22 percent of visitors to Palau were drawn by its commitment to creating a national marine sanctuary and cited this as important to their decision to visit. Visitors surveyed in several DMCs frequently list rubbish, litter, and a lack of care for the environment as a destination’s least appealing aspects. On the other hand, taking action towards sustainability, along with its many other benefits, attracts tourists who have a strong sense of environmental responsibility and want to give back to the responsible destinations and their local communities,” it said. --->