Articles and Interviews

| 16 November 2021

Tap into “environmentally conscious” tourists: Pacific report

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Originally published in Islands Business.

Tuesday 16 November 2021 | Written by Dionisia Tabureguci

A recently released report is recommending that Pacific destinations tap into environmentally conscious tourists when rebuilding their tourism sectors. 

This was part of recommendations in a recently released report by the Pacific Private Sector Development Initiative (PSDI) on the impact of COVID-19 on tourism in the Asian Development Bank’s Pacific Developing Member Countries (Pacific DMCs). 

“Environmental responsibility by a destination DMC attracts environmentally responsible tourists,” PSDI said in its report titled “EVALUATING THE CHALLENGES FOR PACIFIC TOURISM AFTER COVID-19”.

PSDI is a technical program undertaken in partnership with the Asian Development Bank and the governments of Australia and New Zealand.

“Many tourists have developed a new, growing awareness of environmental issues and view environmental responsibility in a destination as an attraction. For example, a 2017 survey found that 22 percent of visitors to Palau were drawn by its commitment to creating a national marine sanctuary and cited this as important to their decision to visit. Visitors surveyed in several DMCs frequently list rubbish, litter, and a lack of care for the environment as a destination’s least appealing aspects. On the other hand, taking action towards sustainability, along with its many other benefits, attracts tourists who have a strong sense of environmental responsibility and want to give back to the responsible destinations and their local communities,” it said. --->

Read the full article on the Islands Business news website here.