Reopening Borders to Tourism in Pacific Island Countries: Pillar Four
PSDI in July 2022 launched a comprehensive post-COVID-19 tourism reopening framework for Pacific island countries, Reopening Borders to Tourism in Pacific Island Countries: Key Lessons and Guidance.
This final video in our four-part series outlines the need for clear public communication from authorities. National Tourism Offices must sustain destination marketing, even when borders are closed, to keep the destination in the minds of potential travelers.
Authorities should also maintain frequent engagement with industry, the local community, and development partners.