Sustainable Tourism

We are working to support an inclusive, private sector-led tourism sector in the Pacific.

Tourism plays a crucial role in the Pacific's economic development and job creation. The Pacific island countries are popular tourist destinations, boasting vibrant cultural heritages, stunning natural landscapes, and unique biodiversity.

Yet, in several countries, the tourism sector faces challenges such as unclear regulations, difficulties accessing finance to expand or grow, insufficient planning and policies, a lack of reliable data, and minimal digital innovation.

That is why PSDI is working to ensure that the economic contribution of tourism throughout the region is maximized, and that the sector is sustainable and inclusive.

To achieve this, PSDI works with both the most advanced tourism economies in the Pacific, such as Fiji, and the emerging tourism markets—such as Kiribati and the Marshall Islands, where even a modest growth in tourism can generate significant positive economic outcomes.

PSDI’s Sustainable Tourism work area focuses on:

  • Increasing evidence-based tourism planning by working with national tourism organizations and ministries of tourism to improve tourism data collection and analysis to support the development of policies that enhance sustainability and inclusivity.
  • Enhancing crisis management and resilience by supporting national tourism organizations and ministries of tourism to improve policy and planning to foster a stronger and more resilient sector.
  • Financing sustainable tourism through work with lenders and other financial institutions to increase access to finance for tourism businesses.
  • Supporting a gender-inclusive tourism sector by working with national tourism organizations and ministries of tourism to assess and maximize the role of women in tourism.
Sustainable Tourism at a glance

Resilient reopening framework

developed by PSDI to support the safe resumption of tourism after COVID-19, to guide national policies.

Strategic tourism planning

documents developed in 8 Pacific countries including tourism policies, marketing strategies and strategic tourism development plans.

17 tourism publications

developed to form an evidence base for the sustainable tourism work area (which was added to PSDI in Phase IV).

Domestic data methodologies

Published for Papua New Guinea and Vanuatu.
Latest News
19 December 2025
Papua New Guinea Tourism Promotion Authority launches new Marketing Strategy 2025-2028

PNG Tourism Promotion Authority has launched the new PSDI-supported PNG Marketing Strategy 2025-2028, which aims to position PNG as the world's energy destination for high-value adventure experiences.

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21 November 2025
Papua New Guinea launches new National Tourism Policy 2025-2045

Papua New Guinea Tourism Promotion Authority launched the new National Tourism Policy 2025-2045 , developed with support from PSDI.

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11 November 2025
Supporting sustainable tourism growth in Palau

PSDI worked with the Ministry of Human Resources, Culture, Tourism and Development (MHRCTD); Bureau of Tourism; and Palau Visitors Authority to develop a new sustainable tourism strategy to guide Palau’s tourism development during 2025–2028.

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2 October 2025
Palau Holds Official Launch for Sustainable Tourism Strategy 2025–2028

Palau officially launched its Sustainable Tourism Strategy 2025–2028 (STS) on Monday 29 September 2025. The strategy provides a 4 year roadmap to ensure tourism delivers stronger benefits for Palauans while protecting the nation’s environment and culture.

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Key Publications
PSDI Annual Report FY2024
PSDI Annual Report FY2024
This annual report outlines how the Pacific Private Sector Development Initiative supported the enabling environment for business and helped foster inclusive private sector-led economic growth in the Pacific during FY2024 (1 July 2023 - 30 June 2024).
PSDI Country Overviews 2024-2025
PSDI Country Overviews 2024-2025
These fact sheets provide an overview of PSDI activities in each country to 2025.

PSDI Annual Report FY2022
PSDI Annual Report FY2022
This report gives an overview of PSDI activities from July 2021 to June 2022.
PSDI Tourism Infographic Brochure
PSDI Tourism Infographic Brochure
This infographic brochure illustrates PSDI’s work and key achievements in the Pacific tourism sector.
Reopening Borders to Tourism in Pacific Island Countries: Key Lessons and Guidance
Reopening Borders to Tourism in Pacific Island Countries: Ke...
PSDI has launched a tourism reopening framework for Pacific island countries, providing critical policy guidance as international tourists return in the post-COVID-19 era.
Cook Islands | Pacific Tourism Sector Snapshot
Cook Islands | Pacific Tourism Sector Snapshot
This tourism sector snapshot for the Cook Islands provides an overview of the tourism sector before the COVID-19 pandemic and identifies new and existing challenges and opportunities for the tourism industry.